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How You Create Sustainable Market Advantage

Brian Jones, ex CEO, NYPRO Corporation, USA tells us how we can create sustained competitive advantage in the UK. (Brian is President of AME in the USA - see below.)
There is one vital requirement: cut costs by reducing wasted effort. Most companies don’t realise that they have huge potential to reduce their operating costs radically by this means, as illustrated above. But most UK manufacturers have not even started to appreciate the magnitude of cost reduction they can achieve. And even fewer realise that it will cost them so little to do so.
Waste is anything other than the minimum amount of equipment, materials, parts, space, and worker’s time, which are essential to add value to the product.
Waste is any activity that consumes resource but creates no value for the customer. The 8 classic wastes are overproduction, waiting, transport of materials, inefficient processing, inventory, unnecessary motion, defects and redundant information.
Inventory is the narcotic of business. Inventory is addictive: more is never enough. You have to increase your prices to support the habit. It dulls the senses to the real world. It grossly over-complicates your production operation. And soon the cure becomes a larger problem than the one it was intended to relieve.
20 years ago inventory turns in automotive suppliers were around 10-12 a year; now they are over 20 and still increasing. The rest of manufacturing industry is not yet even making 8 a year.
But why should you bother to get Lean? Because you will lose your sales to those who are, and to imports from lower cost foreign competitors. You need the right product, at the best quality with quick response to what the market wants - all at the minimum possible cost. Most UK manufacturers say they know this; but most do nothing to get there.
To achieve these reductions in waste you need a high velocity system: a system that is triggered by the pull of customer orders, that hits all activities that design, build, and deliver products and services to the customer.
You produce only when the customer orders in a very short lead-time. You do not deliver from stock to a forecast; that causes stop-start high rate production that creates mountains of stock and work in progress.
The goal is to make your production cycle time the same as the rate at which you sell your product to avoid over or under production.